Telefonica O2 v1.0

Telefonica O2 v1.0

5 years after its launch in the UK and Germany, Telefónica O2 faced the problem of “blue blindness” – a lack of cut-through due to an overuse and wear-out of O2’s strong branding.
VCCP Berlin was founded to refresh the brand with cut-through ideas while still leveraging the powerful brand elements of bubbles and lots of blue.
Over the course of more than eight years, we developed integrated campaigns led by TV which helped get O2 from no. 4 to the biggest telco brand in the market by 2016